From an Old Norse word:

"framr" — meaning forward, onward, progressing.

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Apparel for runners, cyclists, triathletes and enthusiasts worldwide.

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For the hours no one sees

Early starts. Long sessions. Quiet decisions to keep going.

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FRAMR creates technical apparel and gear built for real endurance, from early-morning training to race day.

Our pieces combine performance, comfort and freedom of movement for athletes who train hard, live full lives and keep moving forward on their own terms.

Because the hardest part of endurance isn’t what you wear. It’s choosing to show up.

One athlete. Every surface.

New gear. Same direction

Built for the long way

Run. Ride. Endure

TECHNICAL TOPS

Made for hot miles

Lightweight, breathable tops for running, cycling and training — designed to manage heat, move moisture and stay comfortable when the effort rises.

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FRAMR makes technical gear for running, cycling and triathlon, with performance fits and relaxed silhouettes designed to be worn your way. Because the hardest part of endurance isn’t what you wear. It’s choosing to show up again and again.

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BUILT FOR THE LONG RIDE

Bibs built to go the distance.

Men’s and women’s cycling bib shorts engineered for long-distance comfort, support and freedom of movement — from fast road sessions to gravel days and race efforts.

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FRAMR "Watch Me" Cropped Tee

"Of course I can. Watch me." We all know that look: the one someone gives you when they silently doubt you can pull it off. This cropped tee is your answer. No arguing. You put it on and go do it.

Size — S

S M L

Only 4 left in stock

€43,00 EUR

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· Graphene Chamois

Long hours in the saddle change what comfort means. FRAMR bib shorts use multi-density Graphene chamois systems engineered to manage pressure, vibration, heat and moisture across demanding road and gravel sessions. Support where you need it, without unnecessary bulk.

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