Privacy policy

Privacy · Data · Your Rights

FRAMR Privacy Policy

This Privacy Policy explains how FRAMR VENTURES S.L. collects, uses and discloses your personal information when you visit our website, shop with us or otherwise interact with our services.

Last updated: October 13, 2026

FRAMR VENTURES S.L. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

FRAMR VENTURES S.L. is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this policy carefully

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

At a glance

What we collect

Information needed to provide and improve our services.

Why we use it

Orders, service, security, communication and marketing.

Your rights

Access, correction, deletion and other rights where applicable.

Data Controller

FRAMR VENTURES S.L.

01 · Information

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process:

Contact details: name, address, billing address, shipping address, phone number and email address.
Financial information: credit or debit card information, financial account information, transaction details, form of payment and payment confirmation.
Account information: username, password, security questions, preferences and settings.
Transaction information: items viewed, added to cart or wishlist, purchases, returns, exchanges, cancellations and past transactions.
Communications with us: information you provide when contacting Customer Care or otherwise communicating with FRAMR.
Device information: information about your device, browser, network connection, IP address and other unique identifiers.
Usage information: information about how and when you interact with or navigate the Services.

02 · Sources

Personal Information Sources

We may collect personal information:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide personal information.
Automatically through the Services, including from your device and through cookies and similar technologies.
From our service providers, including companies engaged to provide technology or process information on our behalf.
From partners or other third parties.

03 · Use

How We Use Your Personal Information

Provide, Tailor & Improve the Services

We use personal information to process payments and orders, fulfil purchases, manage accounts and preferences, arrange shipping, facilitate returns and exchanges, provide product recommendations and otherwise provide and improve the Services.

Marketing & Advertising

We may use personal information to send marketing and promotional communications and to display advertising, including advertising based on products you have viewed, purchased or added to your cart.

Security & Fraud Prevention

We use information to authenticate accounts, provide secure payments, detect and investigate fraudulent or malicious activity and protect our Services and users.

Communication

We use personal information to provide customer support, respond to enquiries and maintain our business relationship with you.

Legal Reasons

We may process information to comply with applicable law, respond to legal processes, investigate disputes and enforce our policies and terms.

04 · Disclosure

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

With Shopify, vendors and service providers performing services such as IT management, payment processing, analytics, customer support, cloud storage, fulfilment and shipping.
With business and marketing partners to provide marketing services and advertising.
When you direct, request or consent to disclosure, for example when shipping products or interacting with social media integrations.
With affiliates or other entities within our corporate group.
In connection with a business transaction or where necessary to comply with legal obligations, enforce our terms or protect FRAMR, our users or others.

Targeted advertising preferences

Depending on where you reside, you may have the right to opt out of certain data sharing or targeted advertising uses. You can exercise those rights here.

05 · Shopify

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit may be transmitted to and shared with Shopify and third parties that may be located in countries other than the country where you reside.

FRAMR may also use Shopify enhanced features that incorporate information obtained from your interactions with our store, together with interactions with other merchants and Shopify.

In these circumstances, Shopify is responsible for certain processing of your personal information, including responding to requests regarding that processing.

Learn more through the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

06 · Third Parties

Third-Party Websites & Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by FRAMR, you should review their privacy and security policies and their terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness or reliability of third-party sites.

Information you provide in public or semi-public venues, including third-party social networking platforms, may also be visible to other users or third parties.

07 · Protection

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell", as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Security & Retention

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may also not be secure while in transit.

We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether it is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce our contracts and policies.

08 · Your Rights

Your Rights & Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Access / Know

You may have the right to request access to personal information we hold about you.

Delete

You may have the right to request deletion of personal information we maintain about you.

Correct

You may have the right to request correction of inaccurate personal information.

Portability

You may have the right to receive a copy of your personal information or request its transfer to a third party in certain circumstances.

Opt Out of Sale, Sharing or Targeted Advertising

Depending on where you reside, you may have the right to opt out of certain uses of your personal information. Exercise these rights here.

Marketing Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe option included in those messages. We may still send non-promotional communications concerning your orders or account.

UK & European Economic Area

If you reside in the UK or European Economic Area, subject to applicable exceptions and limitations, you may also have the right to object to or restrict certain processing and to withdraw consent where processing is based on consent.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

09 · Complaints

Privacy Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your local data protection authority.

For the European Economic Area, you can find the relevant supervisory authorities through the European Data Protection Board.

10 · Transfers

International Transfers

We may transfer, store and process your personal information outside the country where you live.

Where personal information is transferred outside the European Economic Area or United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, equivalent UK contractual mechanisms, or transfers to countries recognised as providing an adequate level of protection.

11 · Updates