{"title":"Hydration","description":null,"products":[{"product_id":"framr-flaeda-the-pro-peloton-eco-bottle","title":"FRAMR Flæða – The Pro-Peloton Eco Bottle","description":"\u003cp\u003eHydration should be fast, clean and effortless. FRAMR Flæða is a 550 ml cycling water bottle created with Tacx, the Dutch manufacturer trusted across professional WorldTour, ProTeam and Continental cycling. “Flæða” means flow in Old Norse, and every detail is designed around it: a flexible easy-squeeze body, extra-soft high-flow spout, diamond-grip cap and secure leak-resistant twist closure for quick drinking on the bike. Made in the Netherlands from biobased polyethylene derived from sugarcane, the bottle is BPA- and phthalate-free and fully recyclable as a monoplastic product. Its wide opening also makes filling and cleaning simple. From daily training to long race weekends, Flæða brings pro-level cycling bottle ergonomics into the everyday ride—with less unnecessary plastic impact.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"Default Title","offer_id":62755095282051,"sku":null,"price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_cycling_bottle.png?v=1792930286"},{"product_id":"framr-beri-soft-flask","title":"FRAMR Beri – Soft Flask","description":"\u003cp\u003eCarry what keeps you moving. FRAMR Beri is a 500 ml collapsible soft flask for trail running, ultra-distance racing, hiking and endurance training. “Beri” means carrier or bearer in Old Norse. Made from food-grade BPA-free TPU, the flask compresses as you drink to reduce water movement inside a hydration vest, then folds down small when empty. A high-flow silicone bite valve supports quick one-handed drinking, while clear volume markers help you track fluid and nutrition mixes on long efforts. Every flask is factory-tested for leak integrity and the wide opening can take crushed ice or small cubes when the heat climbs. Lightweight, packable and designed for repeated use, Beri is built for the trail, the airport, the race and wherever forward takes you.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"Default Title","offer_id":62755095445891,"sku":null,"price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_SOFT_FLASK_BACK.jpg?v=1791457677"},{"product_id":"framr-beri-soft-flask-with-strap","title":"FRAMR Beri – Soft Flask with Strap","description":"\u003cp\u003eCarry hydration in your hand without breaking your rhythm. FRAMR Beri with Strap is a 500 ml collapsible running soft flask designed for road running, trail running, ultra-distance sessions and fast access on the move. “Beri” means carrier or bearer in Old Norse. The adjustable hand strap secures the flask between the base and neck, while the soft TPU body shrinks as you drink to reduce sloshing and folds down small when empty. A high-flow silicone bite valve allows quick one-handed drinking, and clear volume markers help you manage fluid, sodium and carbohydrate mixes during long efforts. Made from food-grade BPA-free TPU and factory-tested for leak integrity, Beri with Strap is a lightweight alternative for runners who prefer hydration in hand rather than a vest.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"Default Title","offer_id":62755095544195,"sku":null,"price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_SOFT_FLASK_STRAP_DETALLE2.jpg?v=1791457746"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/collections\/FRAMR_SOFT_FLASK_STRAP_DETALLE2.jpg?v=1791930747","url":"https:\/\/www.goframr.com\/collections\/hydration.oembed","provider":"FRAMR","version":"1.0","type":"link"}