{"title":"Cycling","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eTechnical cycling apparel built for long rides, hard efforts and everyday miles. Performance where it matters, freedom where you want it.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/cycling-fit-guide\"\u003eNot sure of your size? Read the Cycling Fit Guide\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"framr-slagr-absolute-print-bib-short-mens","title":"FRAMR Slagr – Absolute Print Bib Short — Men’s","description":"\u003cp\u003eFind your rhythm in men’s long-distance cycling bib shorts built for the hours when the road keeps going. “Slagr” means pulse in Old Norse, and this is FRAMR’s all-day workhorse: a supportive, high-compression bib designed to help you stay focused from the first climb to the final kilometres. The men’s K12 Graphene chamois uses multi-density memory foam for pressure relief and long-ride comfort, while graphene-infused components support thermoregulation and moisture management. Finished in Navy Blue and engineered for riding in approximately 17–35°C, Slagr is built for century rides, long training days and the steady, relentless beat of the pedals. Your gear should be the last thing on your mind. The only direction is forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#bib-size-charts\"\u003esee the bib size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"S","offer_id":62755092595075,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":62755092627843,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":62755092660611,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_Slagr_Absolute_Print_Bib_Short_and_bottle_and_jersey.jpg?v=1791915335"},{"product_id":"framr-slagr-absolute-print-bib-short-womens","title":"FRAMR Slagr – Absolute Print Bib Short — Women’s","description":"\u003cp\u003eFind your rhythm in women’s long-distance cycling bib shorts built for the hours when the road keeps going. “Slagr” means pulse in Old Norse, and this is FRAMR’s all-day workhorse: a supportive, high-compression bib designed to help you stay focused from the first climb to the final kilometres. The women’s K9 Graphene chamois uses multi-density memory foam for pressure relief and long-ride comfort, while graphene-infused components support thermoregulation and moisture management. A magnetic rear clasp makes mid-ride nature breaks faster and easier without removing your jersey. Finished in Navy Blue and engineered for riding in approximately 17–35°C, Slagr is made for endurance days when your kit should disappear into the rhythm of your ride. The only direction is forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#bib-size-charts\"\u003esee the bib size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"XS","offer_id":62755093021059,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":62755093053827,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":62755093086595,"sku":null,"price":130.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_ABSOLUTE_DETALLE_MUJER_e8386fbb-af33-4803-bd41-8e8a2cfec146.jpg?v=1792013798"},{"product_id":"framr-hrinda-grit-print-bib-short-mens","title":"FRAMR Hrinda – Grit Print Bib Short — Men’s","description":"\u003cp\u003ePush past the tarmac. FRAMR Hrinda men’s gravel cycling bib shorts are built for long mixed-surface rides, bikepacking, grand fondos and the days that keep going well beyond six hours. “Hrinda” means push in Old Norse, and the design matches the name: abrasion-resistant circular-knit fabric, a firm compressive fit and four integrated cargo pockets give you durability and storage without bulky extra bags. The men’s K12 Graphene chamois by Elastic Interface® uses multi-density foam with high-density inserts that keep their support on extra-long days over rough roads and gravel, while the 60 mm smooth leg band keeps the fit stable through long efforts. At approximately 184 g in size M and designed for 17–35°C conditions, Hrinda gives you a rugged endurance base layer for carrying your fuel, tools and momentum forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#bib-size-charts\"\u003esee the bib size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"L","offer_id":62755093315971,"sku":null,"price":135.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":62755093348739,"sku":null,"price":135.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_GRIT_DETALLE3_1afe0336-a201-4aba-a507-a8a46ae89a0b.jpg?v=1792013340"},{"product_id":"framr-hrinda-grit-print-bib-short-womens","title":"FRAMR Hrinda – Grit Print Bib Short — Women’s","description":"\u003cp\u003ePush past the tarmac. FRAMR Hrinda women’s gravel cycling bib shorts are built for long mixed-surface rides, bikepacking, grand fondos and the days that keep going well beyond six hours. “Hrinda” means push in Old Norse, and the design matches the name: abrasion-resistant circular-knit fabric, a firm compressive fit and four integrated cargo pockets give you durability and storage without bulky extra bags. The women’s K9 Graphene chamois by Elastic Interface® has a wide support zone designed for female anatomy, with high-density inserts that keep their support on long days over rough roads and gravel, while the 60 mm smooth leg band keeps the fit stable through long efforts. At approximately 184 g in size M and designed for 17–35°C conditions, Hrinda gives you a rugged endurance base layer for carrying your fuel, tools and momentum forward.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#bib-size-charts\"\u003esee the bib size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"M","offer_id":62755093545347,"sku":null,"price":135.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":62755093578115,"sku":null,"price":135.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":62755093610883,"sku":null,"price":135.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_GRIT_DETALLE2_MUJER_b0d5c4e3-6fe3-478f-b41b-eb31cba28e75.jpg?v=1792013128"},{"product_id":"framr-fljuga-x-print-bib-short-mens","title":"FRAMR Fljúga – X Print Bib Short — Men’s","description":"\u003cp\u003eDefy gravity in men’s performance cycling bib shorts engineered for race pace, long rides and high-heat training. “Fljúga” means fly in Old Norse. Its minimalist wraparound construction and DUALKNIT PRO circular-knit fabric create a close, second-skin feel with fewer seams, fast drying and freedom of movement when every watt matters. The men’s K12 Graphene chamois uses multi-density memory foam for support across medium and long-distance rides, while raw-cut straps and leg openings keep the fit smooth and precise. UPF 50 protection supports long days under the sun, and the highly elastic fabric is built to move with the body rather than against it. At approximately 158 g in size M, Fljúga is FRAMR’s premium men’s cycling bib for road racing, fast gravel and demanding endurance sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#bib-size-charts\"\u003esee the bib size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"M","offer_id":62755093840259,"sku":null,"price":145.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":62755093873027,"sku":null,"price":145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_XPRINT_DETALLE3_MUJER_4133df57-3f48-4638-b0c4-17ecc9b9c30f.jpg?v=1792013193"},{"product_id":"framr-fljuga-x-print-bib-short-womens","title":"FRAMR Fljúga – X Print Bib Short — Women’s","description":"\u003cp\u003eDefy gravity in women’s performance cycling bib shorts engineered for race pace, long rides and high-heat training. “Fljúga” means fly in Old Norse. 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FRAMR Hjartsláttr is a men’s performance cycling jersey built for fast summer riding, hard climbs and the moments when your heartbeat is well beyond zone 3. “Hjartsláttr” means heartbeat in Old Norse. Advanced seamless bonding reduces bulk and helps the jersey lie flat against the body, while the Ultra Fit profile and extra-long heat-sealed sleeves create a close aerodynamic silhouette. A linear-structure front panel and exposed zip help release heat on demanding climbs, and the lightweight construction comes in at approximately 105 g in size M. Designed for roughly 20–33°C conditions and finished with a subtle Sa Calobra-inspired detail, Hjartsláttr pairs naturally with the full FRAMR bib range. Built to move forward when the pace goes up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#jersey-size-charts\"\u003esee the jersey size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"S","offer_id":62755094593923,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":62755094626691,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":62755094659459,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":62755094692227,"sku":null,"price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_CYCLING_JERSEY_FRONT_b4c9b88a-5485-43d8-942d-8a54f47b4af1.jpg?v=1792008286"},{"product_id":"framr-hjartslattr-cycling-jersey-womens","title":"FRAMR Hjartsláttr – Cycling Jersey — Women’s","description":"\u003cp\u003eFind your limit, then push past it. FRAMR Hjartsláttr is a women’s performance cycling jersey built for fast summer riding, hard climbs and the moments when your heartbeat is well beyond zone 3. “Hjartsláttr” means heartbeat in Old Norse. Advanced seamless bonding reduces bulk and helps the jersey lie flat against the body, while the Ultra Fit profile and extra-long heat-sealed sleeves create a close aerodynamic silhouette. A linear-structure front panel and exposed zip help release heat on demanding climbs, and the lightweight construction comes in at approximately 105 g in size M. Designed for roughly 20–33°C conditions and finished with a subtle Sa Calobra-inspired detail, Hjartsláttr pairs naturally with the full FRAMR bib range. Built to move forward when the pace goes up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFind your size:\u003c\/strong\u003e \u003ca href=\"\/pages\/cycling-fit-guide#jersey-size-charts\"\u003esee the jersey size chart and how to measure\u003c\/a\u003e.\u003c\/p\u003e","brand":"FRAMR","offers":[{"title":"XS","offer_id":62755094921603,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":62755094954371,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":62755094987139,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":62755095019907,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":62755095052675,"sku":null,"price":80.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/9575\/7443\/files\/FRAMR_CYCLING_JERSEY_FRONT2_MUJER_a1972c8f-371d-4679-acb6-c9ff3dbeab72.jpg?v=1792007692"},{"product_id":"framr-flaeda-the-pro-peloton-eco-bottle","title":"FRAMR Flæða – The Pro-Peloton Eco Bottle","description":"\u003cp\u003eHydration should be fast, clean and effortless. 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